With the holidays approaching, brands are amplifying their messages to shoppers. Kmart unveiled an ad recently titled, “Show Your Joe.” The ad is for Joe Boxer and includes men dancing in their underwear.
Well played jcp.
Update: Nice response from Kmart on Twitter.
— Kmart (@Kmart) November 20, 2013
Note to others: Quit taking social media marketing so damn seriously. This is fun, people!